Native Place: He Nan
Department of Marketing
Business School, Beijing Normal University
Beijing 100875, China
Email: lijiangyu@bnu.edu.cn
Education
1996-1999
Ph.D. in Institute of Psychology Chinese Academy of Sciences
1991-1994
Master in Beijing Normal University
1987-1991
Bachelor in Beijing Normal University
Work Experience
1996-1996
Electronic Department, Beijing Normal University (BNU)
1999-2002
Electronic Commerce Research Center of MOFTEC
2002-current
Economic and Business Administration College of BNU
Research Interests
E-commerce Model
Web User Behavior and Internet Marketing
Engineering Psychology
Courses Taught
E-commerce introduction (Undergraduate)
Internet Marketing (Undergraduate)
Project Management (Undergraduate)
e-Marketing Research (Undergraduate)
Psychometrics (Postgraduate)
e-Commerce (MBA)
Professional Societies/Activities
Commissioner of Teaching Guidance Committee at Internet Education College of BNU
Senior Expert of China E-Commerce Association
Research Follow, Lottery Research Center of BNU
Research Follow, Shandong Lottery Research Institute
Social Service/Work
Special Planning Consultant for National College e-Commerce Innovation Application Contest
Research Projects
“Talent Ability Standard Research of E-Commerce” by China E-Commerce Association in 2006, Moderator
“Credit Standard and Evaluation Method Research of E-Commerce” by China E-Commerce Association in 2005, Moderator
“Design and development of E-Commerce Contest for National College Students ” organized by China E-Commerce Association in 2004, Moderator
“Strategic partnership Project on Software Talents” between BNU and IBM, 2003-? Project Coordinator
Project with IBM, Trust Model Research of Web 2.0 based on Psychology Theory by The Ministry of Education in 2008, Participants
Fine Course of Case Study on IMB Modern Service Theory and Usage in 2008, Participants
Basic Curriculums Design and Teaching Reform Program for Economic and Business Administration College, BNU in 2006, Participants
Basic Curriculums Design and Teaching Reform Program for Undergraduates of Economic and Business Administration Subject, BNU in 2006, Participants
Basic Curriculums Design and Teaching Reform Program for Economy subject, BNU in 2006, Participants
Design of National College e-Commerce Innovation Application Contest by China Internet Association in 2007, Moderator
Experimental Teaching System Setting up for Economic and Business Administration Subject in 2007, Participants
OAI-E-Business Option Project by Oracle in 2008, Moderator
Honors and Awards
2008 Received “Excellent Teacher of Guidance” from China Internet Association for National College e-Commerce Innovation Application Contest
2009 Received “Excellent Teacher of Guidance” from China Internet Association for National College e-Commerce Innovation Application Contest
2010 Received “Excellent Teacher of Guidance” from China Internet Association for National College e-Commerce Innovation Application Contest
2010 Received “Special Planning Award” from China Internet Association
2012 Received “Excellent Teacher of Guidance in Essay” for MBA students
Publications
• Published Research Report
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank，iBusinese,V5.N3B,September,2013
Zhang Xi, Li Xiaolin, Zhu Kai, Li Jiangyu, What causes frequencies of using e-coupon in Fast Food Industry, Modern Commercial Industry, Vol. 17,2011
Li Jiangyu，the Relation Research of Depth and Width Research on VR shopping websites, Psychology Sciences，2.263-266, 2006 (CSSCI)
Li Shuangshuang, Chen Yiwen, Li Jiangyu,，Determination Model Analysis of Consumers’ online Shopping, journal of developments in psychology, 3.294-299/24, 2006
Li Jiangyu. Spatial Location Relations among Objects：Virtual Reality Representation in Online Shopping Systems, Int. J. Electronic Business, 4.421-431, 2006
Li Jiangy, Design Factors of Online Shopping System from the Perspective of Engineering Psychology, Journals on Communications, 1999，Vol 20，No 9(CSCI)
Li Jiangyu, Psychological Analysis on Online Shopping Site Design in VR environment, Chinese Journal of Ergonomics, 1999, 5-4-18 (CSCI)
Li Jiangyu. shopping on-line in Virtual Reality Representatives: the Relations Between Hierarchy Depth and Breadth， International Journal of Psychology/Volume 39, Issue 5/6, October-December,2004，498-498
Li Jiangyu, Curriculum Design for e-Business Subject in Universities , Journal of Tianjing Normal University, Vol. 24-1 2004
• Conference Papers/Presentations
Learning form “Selling”:An innovative marketing model in e-bank targeting mainly to university students( CPCI-S、CPCI-SSH), contemporary innovation and development in management science-ConferenceProceedings of the 5th International Institute of Statistics&Management Engineering Symposium，2012
Jiangyu Li , Shaogang Zhang , Innovation of Practice-based Teaching Strategy in University via Web, Proceedings of 2010 Third International Conference on Education Technology and Training(Volume 1), (ISTP/EI)( advances in intelligent and soft computing,V133,P91-98)
Li, Jiangyu; Zhang, Shaogang，Innovation of Practice-Based Teaching Strategy in University via Web ，International Conference on Frontiers in Computer Education (ICFCE 2011), 2011/12/1-2011/12/2, pp 91-97, Macao, PEOPLES R CHINA, 2012. Conference Paper
Li Jiangyu.Training Strategy Research of MIS Commerical Application in Perspective of Career Continuing Progression, Proceedings of International Conference on Management and Service Science (MASS 2009) (EI)
Li Jiangyu.Theoretical Study and Practice on Training Model of Information Technology Competency for College Students, Proceedings of 2009 4th international conference on Computer Science & Education (EI)
Zhu Yanchun, Liu Songbai, Li Jiangyu. A framework for modeling and evaluating e-business trust using Fuzzy Cognitive Maps. 2008 International Conference on Service Science. Beijing, China, 2008（ISTP）
Li Jiangyu. Issues and attitudes related to Online trust in China: Empirical findings from a large scale national consumer survey, SIXTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS 1-4 : 444-451, 2007(ISTP)
Jing Li, Songbai Liu, Jiangyu Li. Collaborative Memory: Managing Knowledge in Collaborative Commerce Context. The Sixth Wuhan International Conference on E-Business, May 26-27, 2007（ISTP）
Li Jiangyu. User acceptance: An appraisal model research on e-government services, UESTC Press, PROCEEDINGS OF 2005 INTERNATIONAL CONFERENCE ON PUBLIC MINISTRATION，2005，508-515 (ISSHP)
Li Jiangyu. Experimental Study on Effect of Information Behavior by Media Representation Patterns of E-commerce System, International Academic Publishers/World Publishing Corporation/Volume I,110-113， Proceedings of ICED2004 (ISTP)
Li Jiangyu. Research on Issues Related to Virtual Reality Representation in Online Shopping System --Experimental Study on Spatial Location Relations among Objects Based on Visual Attention Theory, The Chinese University of Hong Kong, PROCEEDINGS OF the Fifth International Conference on Electronic Business(ICEB), 2005.200-201
Li Jiangyu. Shopping-online: the Effect of Media Representation Patterns on Human Information Behavior, Selected proceedings, the second China and U.S. advanced workshop in electronic commerce 2004
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